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Deviprasad Goenka Management College of Media Studies
PGDM in Media

PGDM in Media & Communication


Give your media career a headstart with PGDM!
The two-year AICTE approved PGDM program at Deviprasad Goenka Management College of Media Studies (DGMC), offering specialisations in 'Media & Communication' has been designed to cater to the changing needs of global Media, Entertainment and Advertising industry.

The program prepares students in the managerial aspects of media but due emphasis is given to marketing and brand management of various media products and services associated with these sectors.

To enter the media and communication industry in the management cadre, one must first understand the dynamic nature of today’s media along with the knowhow to create the content for the different forms of media. Hence, keeping in view today’s age of transmedial communication, the PGDM (Media & Communication) thoroughly trains the students in the processes of content production as well as managing the business of media.

Care has been taken to seamlessly blend the fundamental core management concepts and principles in the courseware in consultation with industry professionals

Name of the Program: PGDM in Media & Communication

Duration: 2 year Full time

Specialisations: Media & Entertainment & Advertising & Communication

TRIMESTER -I
Subject Code Subject Name Credits Hrs
R 101 Principles of Management 1.5 15
R 102 Fundamentals of Communication 1.5 15
R 106 Managerial and Media Economics 3 30
R 158 OB & HRM 1.5 15
R 159 Role of Services in Media 1.5 15
R 160 Sales & Marketing 3 30
R 161 Business Statistics 3 30
Academic Credit 15 150
Value Added Workshops
W 218 Computer Application & IT    
W 219 Writing for Media    
Career Smart
W 216 Natyashastra - Theatre for Communication 1.5 15
W 217 Mindful Communication- Sharpening the Mind 1.5 15
  Total Credits 18 180

TRIMESTER -II
Subject Code Subject Name Credits Hrs
R 108 Operations Management 1.5 15
R 109 Research Methodology 3 30
R 111 Media Laws & Ethics 1.5 15
R 115 Overview of Media & Entertainment 1.5 15
R 114 Consumer Behaviour & Insights 1.5 15
R 120 Basics of Cinematography & Post Production 3 30
R 162 Integrated Marketing Communication 3 30
  Academic Credit 15 150
Value Added Workshops
W 212 MEAM- Manager In Making- I 1.5 15
W 210 International Immersion 1.5 15
Career Smart
W 216 Natyashastra - Theatre for Communication 1.5 15
W 217 Mindful Communication- Sharpening the Mind 1.5 15
  Total Credits 21 210

TRIMESTER -III
Subject Code Subject Name Credits Hrs
R 163 Finance & Accounts in Media 1.5 15
R 164 Contemporary Advertising Practices 1.5 15
R 165 Public Relations & Corporate Communication 1.5 15
R 117 Audience Research & Measurement 1.5 15
R 166 Digital & Mobile Marketing 3 30
R 119 Integrated Supply Chain Management 1.5 15
R 167 TV& Film Direction 3 30
R 121 Graphic Design 3 30
  Academic Credit 16.5 165
Value Added Workshops
W 205 IPR & Copyright    
W 206 Web Designing    
W 207 Lateral Thinking / Emotional Quotient    
W 209 Art Direction    
W 213 MEAM- Manager In Making- II 1.5 15
Career Smart
W216 Natyashastra - Theatre for Communication 1.5 15
W217 Mindful Communication- Sharpening the Mind 1.5 15
  Total Credits 21 210

TRIMESTER -IV
  Advertising & Communication   Media & Entertainment    
Subject Code Subject Name Subject Code Subject Name Credits Hrs
Common Subjects
R 103 Managerial Accounting R 103 Managerial Accounting 1.5 15
R 123 Strategic Management R 123 Strategic Management 3 30
R 128 Media Planning & Buying R 128 Media Planning & Buying 3 30
R 126 Corporate Social Responsibility R 126 Corporate Social Responsibility 1.5 15
R 127 Summer Internship Report R 127 Summer Internship Report 3 30
R 134 Practical Film Making I R 134 Practical Film Making I 3 30
Specialised Subjects
R 150 Strategic Ad Planning R 131 Media Management 1.5 15
R 129 Client Servicing & Account Planning R 132 Movie Marketing, Distribution & Exhibition 3 30
R 130 Brand & Product Management R 133 Television Channel Programming, Marketing & Distribution 1.5 15
Electives (Select any one )
E 306 Retail & Multiplex Management     1.5 15
E 303 Event & Sponsorship Management    
Academic Credit 19.5 195
Value Added Workshops
W 211 Rural Immersion     1.5 15
W 208 Seminar & Conference     1.5 15
W 214 MEAM- Manager In Making - III     1.5 15
Career Smart
W216 Natyashastra - Theatre for Communication     1.5 15
W217 Mindful Communication- Sharpening the Mind     1.5 15
Total Credits 30 300
TRIMESTER -V
  Advertising & Communication   Media & Entertainment    
Subject Code Subject Name Subject Code Subject Name Credits Hrs
Common Subjects
R 134 Practical Film Making II R 134 Practical Film Making II 3 30
R 136 Entrepreneurship & Innovation R 136 Entrepreneurship & Innovation 3 30
R168 Rural Management R168 Rural Management 1.5 15
Specialised Subjects
R 137 CRM & Consumer Loyalty R 141 Gaming Business Management 1.5 15
R169 Direct Marketing & Personal Selling R 140 Television & Movie Production Management 3 30
R170 Agency Management & Process R 142 Radio Business & Programming 1.5 15
R 148 Visual Communication & Copy Writing R 149 Animation, VFX & Post Production Business Management 3 30
R157 Content Analysis & Management R157 Content Analysis & Management 1.5 15
Electives (Select any one )
E 307 Licensing & Visual Merchandising 1.5 15
E 305 Media Budgeting ( Across Media )
Academic Credit 19.5 195
Value Added Workshops
W 202 Big Data Analytics
W 215 MEAM- Manager In Making - IV 1.5 15
Total Credits 21 210
TRIMESTER -V
  Advertising & Communication   Media & Entertainment    
Subject Code Subject Name Subject Code Subject Name Credits Hrs
Common Subjects
152 Capstone Project + Design Thinking 152 Capstone Project + Design Thinking 12 120
Academic Credit 12 120
Trimester Academic Credit Total Credit
  Credits Hrs Credits Hrs
Trimester - I 15 150 18 180
Trimester - II 15 150 21 210
Trimester - III 16.5 165 21 210
Trimester - IV 19.5 195 30 300
Trimester - V 18 180 21 210
Trimester - VI 12 120 12 120
TOTAL 96 960 123 1230
Year 2
Tri-IV (July – Sep)
Managerial Accounting
Strategic Management
Media Economics
Media Criticism
Corporate Social Responsibility
Summer Internship Report

Specialized Subjects
Print Media Management
Movie Marketing, Distribution & Exhibition
Television Channel Programming, Marketing & Distribution

Electives (Select any one )
Event & Sponsorship Management
Retail Management & Marketing
Multiplex Management

Value Added Workshops
Seminar & Conference ( FICCI FRAME)

Tri-V (Oct- Dec)
Practical Film Making
Mobile Marketing
Entrepreneurship & Innovation

Specialized Subjects
Television & Movie Production Management
Gaming Business Management
Radio Business & Programming

Electives (Select any one )
Visual Merchandising
Media Budgeting ( Across Media )
Licensing & Merchandising

Tri-VI (Jan – Apr)
Media & Culture
Global Perspective in Media & Advertising
Celebrity & Talent Management
Indian Communication Design
Dissertation

Specialized Subjects
Animation, VFX & Post Production Business Management

Year 2
Tri-IV (July – Sep)
Managerial Accounting
Strategic Management
Media Economics
Media Criticism
Corporate Social Responsibility
Summer Internship Report 

Specialized Subjects
Media Planning & Buying
Client Servicing & Account Planning
Brand & Product Management
Electives (Select any one )
Event & Sponsorship Management
Retail Management & Marketing
Multiplex Management

Value Added Workshops
Seminar & Conference ( FICCI FRAME)
Tri-V (Oct- Dec)
Practical Film Making
Mobile Marketing
Entrepreneurship & Innovation

Specialized Subjects
CRM & Consumer Loyalty
Rural Marketing & Communication
Campaign Planning

Electives (Select any one )
Visual Merchandising
Media Budgeting ( Across Media )
Licensing & Merchandising
Tri-VI (Jan – Apr)
Media & Culture 
Global Perspective in Media & Advertising 
Celebrity & Talent Management
Indian Communication Design
Dissertation
Specialized Subjects
Visual Communication & Copy Writing
Eligibility Criteria & Selection Methodology

The candidate should fulfill the following eligibility criteria:

  • Should have passed Bachelors Degree examination in any faculty from a UGC recognized University with 50% marks in aggregate or equivalent CGPA before the commencement of the program.

    or

    Appeared for the final year examination of any Bachelor's degree examination in any discipline from a UGC recognized university. Such candidates can be considered for provisional admission subject to passing the degree examination with minimum of 50% marks in aggregate or equivalent CGPA. However such students are required to submits the proof of passing the qualifying examination with required percentage on or before September 25, 2016, failing which the admission offered to them will stand cancelled automatically and the fees paid by them will be forfeited.

  • Candidates should have appeared for any of the following entrance exams:
    MH-CET/ CAT/ GMAT/ CMAT/ MAT/ XAT/ ATMA.
    MH-CET 2017 conducted by the Director of Technical Education (DTE), Government of Maharashtra
    CAT (Conducted by IIMs,
    GMAT (conducted by GMAC USA,)
    CMAT (conducted by AICTE) /
    MAT (Conducted by AIMA /
    XAT (Conducted by XLRI /
    ATMA (Conducted by AIMS)
Application Procedure:
  • Download prospectus & application form
  • Submit application form by paying INR 1000/- (Cash or DD)
  • Appear for Personal Interview as per schedule that will be communicated to you
Fee Structure:
The fees for 2-years are INR 5,90,000/- and includes tuition fees, library fees & computer fees.
An additional refundable security deposit of INR 10,000/- will be charged in the first semester fees.
For details on bank loans, installments and scholarships kindly enquire at the college campus.
Fee for International Students:
International Students are requested to contact the office during IST 10am to 6pm for further details.
Accommodation Help:
DGMC helps in finding suitable accommodation for outstation students by connecting to reputed brokers.
The monthly rent could vary form INR 5000/- to INR 15, 000/- on sharing basis depending on amenities & location.
The rent will not include food, electricity, & Internet charges.
We also have a state - of - art Women’s Hostel on campus.
For further details Kindly check the website: www.dswhostel.org.in
Contact Details:
For course related information and further details call us on +91 9004444091 / 92 or email us at admissions@dgmcms.org.in
You can expect us to revert to your query on the next working day.
We are prompt in replying, however, on certain occasions due to technical issues our response may get delayed.

Please fill the form to download the brochure.


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