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Deviprasad Goenka Management College of Media Studies
PGDM in Media

Executive Program in Media Management

Rethink Media boundaries enhance your careers growth
Presented in a 36 weeks format, this intensive program maximizes executives learning experience and minimizes their time away from work. An introductory webinar led by program faculty will provide an overview of the journey the executives are about to take. Before arriving on campus, participants will identify a major business challenge to work on for their organization during the program. The six integrated modules are designed to help the executives expand their vision, confidence, and skills—and help accelerate their company’s growth.

Seeing The Global Changes
  • Global economic outlook and implications for the media industry
  • Tools to resolve ambiguous business problems and deliver effective change management
  • Economics of media businesses in legacy and emerging business models
  • Changing nature of advertising
  • Competitive and corporate strategy in the context of digital, global change

Constantly Shift in Audience
  • Audience segmentation, media marketing, content distribution and advertising
  • Changing consumer trends and the behaviors
  • Innovation and innovative processes
  • Strategies and tactics for improved audience research and analytics
  • Ambidextrous leadership in a market prone to turmoil

Understanding Rapidly Changing Business
  • Digital evolution, creation, distribution and revenue models
  • Intrapreneurship and platforms
  • Intellectual capital in the digital age

Sustaining Growth In Uncertainty
  • Customer centricity & Creating service value
  • Managing and leading creative people
  • Financing growth, Risk management and decision-making

Building And Leading A Digital Future
  • Mobile disruption and opportunities
  • Media startups and emerging business models
  • Partnerships and alliances in brands and sectors
  • Global strategy and competition
  • Negotiating in collaborative and competitive contexts
  • Future scenarios and planning

Duration: 9 Months (Weekend Program).

DGMC with its qualified pool of faculty from industry academia always focus on addressing real-world, real-time business challenges in media and entertainment sector.DGMC has turned the traditional model of Executive Education into learning model with participation of the executives in the teaching and learning process. We adopt case study as one of the pedagogical tool apart from assignments, field work etc.

The program architecture is designed and developed based on intense interactive sessions with the executives from Media, Entertainment and Advertising industry. We have made the attempts to understand the needs of industry and have developed the curriculum. We expect the curriculum to meet the participant’s requirements.
Module Code Name of the module
EPMM 7001 Media Industry Perspective
EPMM 7002 Consumer Behavior - Know your Audience
EPMM 7003 Media Eco - System
EPMM 7004 Media as Services Industries
EPMM 7005 Emerging Technologies
EPMM 7006 Research and Analysis

Module Code Name of the module
EPMM 7007 Media Innovation
EPMM 7008 Integrated Marketing Communication
EPMM 7009 Movie Distribution
EPMM 7010 Content Management
EPMM 7011 Media Planning and Buying
EPMM 7012 Media Pricing

Module Code Name of the module
EPMM 7013 Big Data Analysis
EPMM 7014 Leading the way – Leadership
EPMM 7015 Innovation & Creativity
EPMM 7016 Branding
EPMM 7017 Segmentation Targeting & Positioning
EPMM 7018 Strategic Focus
EPMM 7019 Capstone Project

Note: Natyasastra and Mindful Communication will be the part of the Program
Eligibility Criteria & Selection Methodology

The candidate should fulfill the following eligibility criteria:

  • DGMC Executive Program in Media Management is expected to provide opportunity for the participants to work together, understand the business challenges and contribute towards individual and organization effectiveness.
  • Graduate with minimum two years of work experience with desire to excel. Participants from Media , Business line, Entertainment, Advertising Industry and individuals having their own business set up can apply.
  • Please visit www.dgmcms.org.in to complete admission requirements and to apply online. Since Qualified candidates are admitted on a rolling, space - avaliable basis, early application is encouraged
  • Admission is selective, based on professional achievement and experience in the media, Entertainment Industry. Company Sponsorship is also considered.

Application Process

Please visit http://www.dgmcms.org.in for complete admission requirements and to apply online.. Since qualified candidates are admitted on a rolling, space-available basis, early application is encouraged.

  • On submission of the online admission form, you will get a downloadable PDF of the completed form. You need to print this completed form and fill-in the details of the DD/pay order for admission form fee and send it along with the DD to Deviprasad Goenka Management College of Media Studies , R S Campus, S V Road, Malad (west), Mumbai 400064, Maharashtra, India.
  • The form and DD should reach the institute within 7 days.
  • Only on receipt of the form and admission fees, one would be considered for merit list for the selected course.
  • Submission of online admission form does not guarantee an admission to the institute

Program Fee – ​For more deta​​ils ​please contact +919004444096/91/92 / 022-66812351

Key Take Aways
  • Exposure to the global, India Media & Entertainment Industry
  • Achieve Maximum impact with minimal disruption
  • Understanding the impact of Technologies and Social Media
  • Accelerate your Career
  • Be an alumni of DGMC and contribute

Please fill the form to download the brochure.

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