by Dr. Aparna Khare
Nov 28, 2018 at 10:30 AM
Is media avoidable is the million dollar question? Which probably needs to be actually pondered on. Certainly the answer to the question goes for a big NO.
The Media industry today is a gamut of various services or media mixes that empower brands to analyze, evaluate, and create messages in a wide variety of modes, genres, and formats. It is indeed a most sought after service for any product, service or any individual to reach to its prospective consumer or audience. It is widely offering knowledge, information and entertainment and to the extent it is 24x7 with an individual.
The media market is getting very competitive with the radical and incremental innovations which are just becoming continuous feature. The streaming services, TV companies, OTT operators, movie studios and social networks are continuously competing with each other to provide the most preferred content. The Radio stations, podcast companies, and streaming services are competing to provide radio and podcast content. Brands, are also working to continuously engage the consumer and the audiences. The Audience is becoming the king who is dictating the norms of content delivery. This is also increasing a high level of media proliferation.
As predicted by PwC the virtual reality (VR), over-the-top (OTT) video, and internet advertising will be among the fastest-growing revenue initiators for M&E companies in the U.S and certainly in other countries where India would brace it the fastest.
The continuous innovation is also becoming a boon for brands to reach the ever expanding global and rural markets.
As the Indian Media and Entertainment (M&E) industry which is also called as a sunrise sector for the economy, is growing by leaps and bounds and is becoming perpetually more diverse as well as dynamic , a formal education becomes extremely important by which individuals can become media literate and are able to critically understand the nature, techniques and impacts of media messages and production process. The media education credentials will certainly be big support in understanding the nuances of the sector.
Keeping this in mind, Deviprasad Goenka Management College of Media Studies (DGMC) offers a 2 year full time AICTE approved PGDM in Media & Communication for students who wish to explore media as a career option and be a part of the ever growing media industry. The program architecture of PGDM in Media is such that it explores almost every aspect of MBA in media management and helps students acquire the necessary skills to be industry ready.
Needless to say looking at the statistics the industry which is growing @ 11.6% per annum and is expected to grow by 2.26 lakh cr. by 2020, its future will depend on several skilled based pillars viz. designers, media planners, media buyers, brand managers etc.