By Prof. Vidula Deo
Posted on June 28, 2018 at 1:00 PM
What, When, Why
Ask any ad guru the secret of good copy, influential art and they will say - It’s about writing less, showing less but being precise. Good copy, good design is about being Crisp, Compact, yet Impactful.
This mantra is implemented by the most influential style of today – MINIMALISM. Today, minimalism has found its way in design, architecture, music, literature, lyrics, copy, and art. It has been a regular mention in conversations and conceptualizations. The obvious question that arises is what exactly is minimalism? How to get the most out of it?
Minimalism is doing away with all the unnecessary elements, focusing on what needs to be there and certainly encouraging a solid purpose. Minimalism may appear simple on the outside, but a lot of thought, practice and time are required for the creation of a minimalistic piece.
Minimalism at Work
Here are a few fabulous examples of minimalism at work –
Minimalism and film posters, music
1. Create brand consistency -
A flexible and memorable brand identity / icon / attribute can be created using a minimal brand attribute. This helps in maintaining the consistency of the brand / product / service throughout the brand lifecycle.
2. Find and capitalize on hidden relationships -
Complex visuals can cause chaos in anyone’s mind. But the moment you start exploring and playing with creative relationships hidden within the design, rest assured you have a great minimalist piece on hand.
3. Dig out spatial relationships with the brand environment -
Analysing how the design interacts with other elements always helps in creating a wider and interesting design.
4. Be clever, be creative -
Get an illustrative element that directly relates to the idea, add a visual connection between them and voila! You have a visual that can become an impressive minimalistic design.
5. Use efficiency, achieve effectiveness -
In minimalism, idea is to do away with all the unnecessary things and creating something that gives the viewer a clear understanding of what is being communicated to him.
6. Find relation between elements, find your visual balance -
There has to be a ‘complementing-each-other’ relationship between visual elements such as photographs and typographical elements. A good design ensures that no element overpowers the other, without a good reason.
7. Go ahead; break the rules -
Trying to add a meaningful tangent to a simple visual always creates a memorable visual twist.
8. Twist the Type, get a striking visual -
Type is an important weapon, particularly when it comes to minimalism. It can act as a striking visual element, especially when it has been tweaked to fit the situation.
9. Honour White Space -
White space is also known as ‘negative space’. When used well, it can help balance out your design, de-clutter and help it breathe. White space gives your design the necessary breathing space.
10. Create a symbol -
When you think around an object / icon / visual, and about the things associated with it, you can give it a visual twist or form. What you get is a symbolic minimalism.
11. Change something small, get something powerful -
The beauty of minimalism is the fact that small changes can get you big results.
12. Design less today, see it in use tomorrow
Minimalism is timeless. The fewer the elements your design has, the lesser the chance of it going out of style or losing its trendiness.