By Prof. Kanchan Luthra
March 1, 2019 at 7:00 PM
Digital media has grown tremendously over the past decade, and it continues to grow at a pace not seen before. The revenue of growth that it has generated over the years is greater than any other sector in the media industry. The estimated growth of this sector for 2018 is 151 billion INR. It is not without reason that the digital media is called the ruler of media industry.
Superior Targeting: the targeting of audience by the digital media has more penetration than the traditional media. It is also one of the reason that the ROI is higher in digital media. Today media convergence is helping the marketer to have content based approach, wherein with minimum content we get maximum results. The beauty of digital marketing is that rather than pushing a marketing message at the target audience who don’t want to hear what you have to say, it is better to discover exactly what people are looking for, create the suitable content according to the marketing strategy, and appear before the target audience at exactly the moment they are looking for it.